This course helps sales and marketing teams in the media industry maximise sponsorship revenue from events & conferences. Through a combination of research, best practice, and the exploration of your client’s perspective & that of your client’s customers, we will help you create an approach to sponsorship sales that will achieve the greatest results for you and your clients.
This interactive course will vary depending on your requirements, but as a guide, we will often cover these core areas:
What is sponsorship?
Main client motivations for sponsorship
Examining the latest sponsorship trends
Stepping into the mind of your client’s client
How do you currently approach sponsorship?
Creating a new approach
As a result of attending this course, you will be able to:
Sales directors, Sales managers, Key Account Managers, Field Sales, Telesales.
We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.
Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.
This course is ideally set out over one day or part of a wider programme.
Please get in touch to find out how we can make this course bespoke to you and your business.