Sales training

With sales training courses we help sales teams adapt to the quickly changing sales environment. Bespoke training courses, adapted exactly to your needs will give you all the information and skills you need to close more deals faster.

What works in sales has completely changed

Everyone knows that people buy from people and that the strongest sales people build relationships with clients to win business. Right? But what if this common perception is wrong? What if traditional sales approaches that you have come to rely on, are actually damaging your sales revenue? What if the things you are trying to perfect are in fact limiting the chance of you converting client deals?

The strongest sales people do it differently

In B2B selling, there are an average of 5.4 people involved in the buying process (CEB Research 2015). The job of your client contact starts once you have convinced them that your solution will work. After that, they have to persuade a whole array of different internal stakeholders that your solution is going to work. The pressure is on them. They can no longer choose your solution just because you have a good relationship with them. They have to choose your solution because it will work, because it will get the best results.

The sales people who are overwhelmingly out-performing the rest are those who have realised this shift and have completely changed the way they operate. They focus on taking control of client conversations and teaching the client how to make the safest and strongest decisions to achieve the results they need.

The strongest sales people know how to work with their contacts to help them sell-on within their business. The strongest sales people know that every interaction they have with a client needs to be worth paying for in itself. 

The strongest sales people don’t just get on with their clients, they get their clients results

At Flume, we are known for constantly exploring and interpreting this ever-changing dynamic, helping sales teams to stand out from the competition by making the buying process super-simple for their clients. We’ve learned a huge amount about what works and what doesn’t and this learning continues. It’s a fascinating journey and we have seen some incredible results for our clients. 

It’s undeniable, B2B sales has changed…have your sales people? 

Recent courses

We run different sessions for every single client dependant on their needs and objectives, however there are some areas that come up again and again. Here are a few examples to give you an idea.

Selling to today's buyer

Exploring the changing needs of today's buyer, your sales team will discover how to adapt to what your clients need to make it easy to buy. Selling today is different, find out how to make the strongest impact on this powerful course.

Selling digital advertising

The rise of digital is changing the way audiences consume media and the way clients buy media. This course focuses on these shifts in order to arm your sales team with an approach that suits today’s fast-changing digital market-place.

Selling multi-platform solutions

We all want to sell more but sometimes the more we have to sell the more complicated the process becomes. This course will help you understand why your clients should commit to more and how to create a solution for your client which works.

Speeding up decisions

With over 5 people involved in the average B2B deal, it's not surprising that client decisions are taking longer than ever happen. This course will allow your team to understand the blockers to decision making and their role in clearing the path for a quick and easy buying process for the client.

Brilliant negotiation

We will work with your team to focus on value and help them plan for a stronger outcome. We will help them explore and understand their client's real motivations behind negotiation, allowing your team to avoid negotiations altogether, and when necessary, deal with them in a new and powerful way.

powerful proposals

Proposals have become so important in today's consensus decision making climate. We help your team view their proposals from a whole new perspective allowing them to create the most powerful structure and rework live proposals before their eyes. The outcomes clients have seen are overwhelming.

intro to sales

Persuading clients is becoming increasingly difficult in a challenging and competitive market-place. This session explores why clients act in the way they do, and helps learners to adapt and improve their personal approach to help create more impact and improve sales results.

Objection handling

Today’s buyer finds it easier to see reasons not to buy your solution, many of these are often created because of the sales approach. Working with your sales team, we will look at why objections occur, how to really understand them, how to manage them and how to overcome them.

Sponsorship sales

Clients choose sponsorship for very different reasons compared to other marketing activities. Often it is not prioritised as a must-have. However, sponsorship is vital for strong campaigns. Learn how to change your buyer's mindset, allowing sponsorship to become central to everything they do.

Can’t see what you are looking for? Then let us know as this is only a small selection of what we offer.

We love to chat and we are obsessed with finding solutions, so get in touch with us now.