Selling multi-platform solutions course

How do you persuade your clients to buy into a growing portfolio of your solutions? This is becoming increasingly difficult to do in a challenging and competitive market. In this course, we will equip you to take advantage of the digital revolution, instil a solution-oriented approach to sales, and help you drive revenues via a partnership approach to client relationships.

Course content

Understanding the client

  •  Today’s decision-makers
  •  Identifying buy-in levels for your solutions
  •  Thinking beyond the client
  •  Educating clients on cross-platform solutions

The sales approach

  •  What is creative solution sales?
  •  Creating the questioning map
  •  Selling the idea not the product
  •  Simplifying the sale for the customer
  •  Client-focused portfolio pitching
  •  Story-telling to create impact
  •  Selling with ROI and ROO
  •  Winning over different client types
  •  Moving detractors and neutrals to supporters
  •  Creating the perfect presentation
  •  Closing significant deals – increasing client urgency

Outcomes

As a result of attending this course, you will be able to:

  • Understand and influence today’s decision-makers
  • Adapt your approach to win over differing client types
  • Interpret buying decisions and know how to influence these
  • Identify and produce winning cross-platform solutions for your clients
  • Adopt a creative sales approach that suits your business and your selling style
  • Create a client-focused pitch that avoids using digital jargon
  • Increase revenue through higher-value solution sales

Who should attend?

Sales directors, Sales managers, Key Account Managers, Field Sales, Telesales.

We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.

Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.

Timing

This course is ideally set out over two days but can be adapted to one day if required.

Next Steps

Please get in touch to find out how we can make this course bespoke to you and your business.