Selling multi-user subscriptions and enterprise deals to corporations and institutions can provide a significant revenue opportunity for publishers, media companies and information providers. But what are the best strategies and approaches to developing high value sales from key clients? This workshop reveals strategies for accessing and engaging with the right clients in order to win high value and sustainable recurring business.
Our client’s requirements will often differ depending on the structure and focus of their teams, ie. new business sales or renewals. However, as a guide, we will often cover these core areas:
The corporate subscriptions landscape
Generating new business
The client conversation
As a result of attending this course, you will be able to:
Sales directors, Sales managers, Key Account Managers, Field Sales, Telesales.
We can deliver this course at your office for your whole team as a stand-alone course or as part of a broader programme. Please contact us for an initial discussion about how this can work best for you.
Alternatively, we will be putting on open courses based on demand. Please contact us to provisionally book your space.
This course is ideally set out over two days however a more intensive one-day session can be arranged.
Please get in touch to find out how we can make this course bespoke to you and your business.